ATB Corporation has conducted an analysis of the main changes in the market of food retail. According to analysts, the leading trend of the industry in the current year is the reorientation of consumers to discount formats, which is caused by financial problems that the majority of the population is currently experiencing.
In such situation, thanks to a developed marketing strategy, ATB Corporation not only did not lose customers, but also was able to increase their number. According to the company's research, there is a tendency to increase the number of goods in the check with a simultaneous increase in the average value of the goods, taking into account inflation.
The analysis showed that for the period from April 2017 to April 2018, the growth in consumer demand in physical and monetary terms was 6% and 5%, and the average check amount increased by 16%.
A positive signal is also the presence of a trend of a certain increase in the share of goods of the middle price segment in the turnover of the ATB network. All this, one way or another, affects the overall turnover of the enterprise, which affects the amount of taxes and fees paid, the dynamics of development.
ATB Corporation is an association of large Ukrainian enterprises operating in such business areas as retail, asset management, production and sale of food, the provision of services in the field of sports and recreation. More than 60 thousand employees work at the enterprises of the ATB Corporation.