ATB-Market has set a new record - more than 1,000,000 downloads of the ATB Arena mobile application

The ATB Arena mobile application, which was developed specifically for the eponymous promotion of the ATB grocery chain, reached a stunning record of 1,400,000 downloads in 20 days.

On September 1, ATB-Market launched a gamified campaign with augmented reality (AR), in which customers are offered a unique card with superheroes. The promotion takes place in 1,159 stores. Already 03.09 ATB Arena topped the rating of mobile applications in Ukraine, remaining in the top to this day. More than 20,000 users, children and adults, have left positive reviews and given the highest ratings to the mobile game in the App Store and Play Market.  

“The formation of new consumer trends, the introduction of modern innovative solutions and digital technologies are an integral part of our development strategy. We systematically approach the issues that are important and in demand for more than four million of our customers. The augmented reality loyalty program "ATB Arena" is not the first project that we have been implementing in cooperation with the Art Nation Loyalty agency recently. Of course, the implementation of such a project will give additional benefits and benefits to all our clients”.
Borys Markov, Chairman of the Board of Directors, General Director of the corporation "ATB"

The promotion will last until October 13, and everyone can join the game by making a preliminary purchase in the ATB network store. 

ATB Corporation is an association of large Ukrainian companies operating in such areas of business as asset management, retail trade, production and sale of food products. The corporation includes the ATB-Market retail company, the April confectionery factory, and the Favorit Plus meat factory. The flagship of the corporation's business is the ATB retail chain. As of September 29, 2020, the ATB retail chain has 1159 stores in 24 regions, 298 settlements of Ukraine. The enterprise shows the highest rates of development in Ukraine for the last 10 years. More than 4 million Ukrainians make daily purchases at ATB.

Art Nation Loyalty is a loyalty agency specializing in the development of innovative products. By combining the latest trends, technologies and game mechanics, the company creates special moments for shoppers and additional profit for retail. Among the clients of Art Nation Loyalty: "ATB" (#1 in Ukraine), "Euroopt" (#1 in Belarus), "Magnum Cash & Carry" (#1 in Kazakhstan) and others.