ATB-Market has launched the KAZKA VR project for children with elements of virtual reality

Since April 29, ATB-Market has launched the KAZKA VR loyalty program with elements of virtual reality, which will be held in more than 1,200 ATB stores until the end of May.

Conditions, mechanics and details of the promotion can be found here:

This is a large-scale gamified project based on Ukrainian national traditions and saturated with the sounds of the music of the Ukrainian collective Kazka who are the main characters of a virtual game and a book with augmented reality.

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The goal and mission of the project is to teach children in a playful way a responsible attitude to environmental problems, solid waste management, the basics of socially responsible behavior.

This is not the first experience of the company in the implementation of innovative solutions and digital technologies for buyers of the ATB retail chain. 

The "ATB Arena" and "ATB Arena (Limited Edition)" promotions, held at the end of last year and at the beginning of this year, became champions both in the number of app downloads (more than 2 million), and in the number of issued cards (more than 70 million pcs.), and on the first lines in the Ukrainian rating of the App Store and Play Market.

In 2017-2018, ATB-Market twice became the record holders of the "Book of Records of Ukraine" with the loyalty programs "Alice in Wonderland" and "Alice Through the Looking Glass" copies.

ATB Corporation is an association of large Ukrainian companies operating in such business areas as asset management, retail trade, production and sale of food products. The corporation includes the ATB-Market retail company, the Kviten’ confectionery factory, the Favorit Plus meat factory and the Voskhod sports club. The flagship of the corporation's business is the ATB retail chain.

As of April 30, 2021, the ATB retail chain has 1226 stores in 24 regions, 317 settlements of Ukraine. The enterprise shows the highest rates of development in Ukraine for the last 10 years. More than 4 million Ukrainians make purchases at ATB every day. More than 70 thousand people work at the enterprises of the ATB corporation.