About ATB Corporation
ATB Corporation is a modern association of large Ukrainian enterprises that carry out their business activities ...
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PepsiCo Ukraine has a more than 20-year history of cooperation with ATB. Our products are appealing
to Ukrainian consumers who like and choose them. We are proud of our success story in the Ukrainian
market. We owe the promotion and development of our brands not least to our partner, ATB Company,
which is our #1 trade chain in Ukraine.
On September 30, 2018 Enrique Iglesias concert will be held at the NSC "Olympic". The inclusion of Ukrainian capital in the world tour of the artist was initiated by the ATB retail chain, which is thus going to congratulate all its customers on the twenty-fifth anniversary of the company. Iglesias concert at the "Olympic" will be the main cultural event of the year in Ukraine.
"Firstly, this fall, the company ATB celebrates its 25th anniversary, and we want to celebrate the birthday with our customers. Secondly, ATB, as one of the largest businesses in Ukraine, not only makes food available to fellow citizens, but also is a driver of Ukrainian cultural projects".
KOSTIANTYN MELNYKOV, DIRECTOR OF MARKETING AT ATB-MARKET LLC
In 2017, ATB became the largest publisher, publishing a book in Ukrainian with a record circulation for the country of 400 thousand copies. This event was recorded in the Book of Records of Ukraine. And in early 2018, the company published a children's book by Lewis Carol with augmented reality.
"The organization of a concert of a world-famous star on the largest platform of the country is a continuation of this logic. As part of this project, we want to open the doors to our country for representatives of the world musical culture".
KOSTIANTYN MELNYKOV, DIRECTOR OF MARKETING AT ATB-MARKET LLC
Enrique Iglesias show already has a chance to become the largest musical event in Ukraine. However, the organizers hope to inscribe it in the history of the global rollout business.
"As far as we know, no one in the world has yet applied such an approach to organizing events. When the retailer is the initiator of the concert, this opens up fundamentally new opportunities for reducing the cost of tickets, for selling them, and for informing customers. We believe that this approach will be breakthrough, and there will be more stars in Ukraine".
KOSTIANTYN MELNYKOV, DIRECTOR OF MARKETING AT ATB-MARKET LLC
The uniqueness of the project is in the ticket sales system, which has no analogues in the world. Loyalty program members can order a certificate at a cashier at a fixed price. With a 50% discount, its cost will be 799 UAH. After that, on the concert.ua website, you can exchange the certificate for a ticket, booking the sector and place at your pleasure.