Experts note that the behavior of the Ukrainian consumer of food retail is increasingly influenced by the example of European countries. Mass travels abroad make it possible to compare the range and quality of goods, prices, services in the Ukrainian and European retail chains. And the statement about the “European quality at Ukrainian price” is not always convincing.

Within the framework of the developed marketing strategy, ATB-Market continues to actively explore consumer demand, trends in the modern retail market, and based on their analysis, introduce new projects, notes Borys Markov, general director of ATB-Market. 

One of these areas is the embodiment in its investment activities of advanced technologies, concepts and practices that demonstrate such European leaders as Lidl, Aldi and other retail chains. Currently, the Corporation is implementing several projects like this. This is, first of all, the projects of the “food” direction – the introduction of such platforms as “Own baking”, “Own coffee shop”, “Soft ice cream”, “Mini fresh bar”, “Beer and drinks on tap” and others in the shops of the ATB retail chain.

Market analysts point out that people's behavior during daily visits to a grocery store and “big shopping” on the eve of holidays are significantly different. During routine purchase of a set of products the consumer wants to buy products as quickly as possible, with minimal time spent, according to the usual and convenient procedures. Since 2017, a project on the use of self-checkout technology has been implemented in the ATB trade network.

Increasingly in the field of retail spread modern technology. In Western countries, plans to order and sell food products via the Internet are discussed. Since 2018, Apple Pay has been implemented as an experiment for buyers of the ATB retail chain.

The company "ATB-Market" continues to develop actively and expand the range of its own brands. Since the end of 2017, the special order STM ATB has been actively introduced into the trading network ATB. In its assortment dairy products from farms of high-grade milk, sausages made according to GOST, natural condensed milk are presented. 

The priority activity of the company is the production of high-quality products for healthy nutrition – free of palm oil, harmful dyes, food additives and preservatives. In the future plans – the development of STM with the main focus on innovative products in the category of "fresh".

Today, STM products are represented in almost all product categories of the enterprise. Their share in the total turnover is 15.9%. The share of private labels in the assortment of the trading network is 19.4%, said Borys Markov.